Designers' role and impact in emerging tech field such as Machine Learning, AI or AR/VR is yet to be defined. But the change is unstoppable and AI will be prevalent in every product. Products like recommendations or task automation, conversational chatbot, voice solution and predictions will be applied to a wide range of use cases. If AI is as good as the data you put in there, designers can help hold it accountable and create an experience where the emerging tech feels like a copilot to humans. Here are a few things designers can do to be successful.
1) Apply the same rigor of user testing and feedback gathering to emerging tech. Utilize conferences and focus groups for usability sessions with a hybrid research method combining exploratory and evaluative user research to collect trending data and gather new desires. If you just apply known patterns, you might make design vulnerable. In testing, always ask for specific things that are good or bad to train the system.
I am into Voice UI because it is the future of product design and it is challenging. It is extremely difficult to create a useful conversational experience because the front part of our brains are wired for visual processing. And we have not made very far in making users feel like they are interacting with a human - not a machine - in today's VUIs.
VUI does not need to have a visual interface - it can be completely auditorial or tactile. This can be frustrating because a human brain can easily process a map interface that shows your 6 nearby grocery stores, but it is a pain to translate the same amount of information into a conversational experience.
There have been a ton of resource poured into developing VUIs, but most products still fail to cultivate trust and ease of use between users and AI. This failure proves to be the most expensive mistake that any company can make. Why? Because VUIs might take longer to ship and therefore cost more money. Many of today's first VUI use ca...
I became a Senior Product Designer this year. And here are the most common questions that I still get asked every day even by people in tech:
○ Do you design hardware?
○ Are you a UI designer?
○ Are you a UX designer?
○ Are you a UI/UX designer?
○ Are you an artist?
The answer is none of the above.
In the context of early and growth stage startups, I wanted to share some thoughts about how I look at what product design success means and the core competencies of a product designer.
There are key skills and responsibilities you can easily find in a job description for a Product Designer, and they are not worth repeating here. But here is how I look at the inner thought process of a competent product designer.
Step 1: Advocate for customers, and come up with design solutions
○ As I become more experienced, I realize that people are more cognizant of pains than going through pleasures. But it's not a bad thing. Pain is the starting point of making genuine connections and establishi...
On June 30, 2017, Seattle Department of Transportation (SDOT) released the first-in-the-nation bike-share permit requirement. On July 6th, SFMTA (San Francisco Municipal Transportation Agency) released their nine-page permit. Other cities also expressed interest in following a similar process.
These two permit requirements are a great starting point of a scalable solution to bringing dockless bike-share programs to all U.S. cities and entities. Here is my initial analysis based on previous transportation and planning experiences.
Not Your Typical Market Entry: For Bike-Sharing Startups, It Means Helping Cities Achieve Their Goals
Dockless bikes have had huge success in China, and there has been industry analysis and published reports done that show they are indeed a remedy to urban transportation issues.
However, U.S. cities have unique challenges: sprawling cities, reliance on cars, socioeconomic disparity, to name a few. To convince U.S. city officials, bike-share startups m...
Investors are pouring money in bike sharing apps in the US after they’ve observed the success of such apps in China, and they are investing, hoping that the success will play out in the US, but there are particular obstacles to overcome that China does not have.
It is not the first time when tech companies become interested in changing how cities work. But it gets complicated when virtual meets the reality. Dan Doctoroff of Google Sidewalk Lab has admitted that he underestimated the complexity of cities, and although both hoping to improve cities, technologists and traditional urbanists (planners and policy makers) do not seem to understand each other.
The challenges of bike sharing apps in the US are the same as challenges to cities: broken public transportation system, reliance on cars, urban poverty, public safety concern etc.. Therefore, dockless stations might work better than have stations as one can avoid making wrong...
Statewide Integrated Traffic Record System (SWITRS) data suggest that Native Americans are a disproportionately high-risk population for traffic injury, therefore it is vital to improve road safety for California’s tribal populations, as well as for all population groups in California that may travel to the state’s rancherias and reservations.
SafeTREC (Safe Transportation Research and Education Center) at UC Berkeley has been heavily involved in efforts to improve crash data reporting and collection as well as obtaining collision data from various sources.
SafeTREC project staff has geocoded the crash locations data gathered from the SWITRS, the primary source of state-level crash data for California agencies. The following maps are created with SWITRS crash data points from 2005 to 2014, clipped by tribal boundary shapefile with 5 miles buffer that is obtained from Bureau of Indian Affairs and further processed by project staff.