
Hi there, I'm a senior manager of product design based in San Francisco. Thanks for stopping by and say hi! :)
ADPList Golden Mentor Award 2021
Featured blog post on ADPList: https://blog.adplist.org/post/product-design-process-how-to-ace
My Operating Brief
1. Role & Leadership Context
I manage design across a multi-product enterprise suite (finance, procurement, legal). The part that isn't on the org chart: I'm accountable for coherence of the experience across the entire source-to-pay suite — the experience OKRs land on me, not on any single area — and for building my team's AI capability as a standard for how the work gets made. PM-types are heads-down in their own product lines and structurally can't see across them, so cross-suite contradictions (drifting record pages, overlapping flows across adjacent product lines) are mine to catch.
2. What's Reshaping My Work
Competitive pressure from two sides: agile, UX-led startup challengers shipping slick interfaces fast, and entrenched ERP incumbents holding the install base. Internal pressure compounds it — premium pricing, sales attrition, uneven product performance. A bold cross-persona vision (requestor, fulfiller, approver, supplier) is the wedge that has to justify the price and out-class the challengers on experience — not a nice-to-have.
3. Who I Work Across, and What They're Pressing For
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PM-leader-types (all levels): press for vision; miss that they don't sync across their own levels, so the demo narrative keeps moving and my team burns weeks chasing a "final" that isn't.
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Exec-sponsor-types: press for a bold, customer-exciting vision; collapse to "safe / realistic in 6–12 months" the moment constraints appear, and never aligned on what "bold" means in the first place.
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The decisive relationship — the dilution chain: exec directives don't reach my design ICs directly. They arrive filtered through IC PM-types who've already chosen safe. By the time work gets made, the bold version is gone — and I'm the only one positioned to see that what's being built no longer matches what the execs think they asked for.
4. How I Sound When I'm at My Sharpest
Funny but very direct. I disarm with humor, then land a blunt, unhedged point that redirects the room in the moment. The humor is what lets the bluntness in.
5. What Makes AI Sound Wrong for Me
Consulting filler and fake empathy that reads as machine-generated. Worst of all: anything that makes design sound naive — "we need to think about users" — as if there are no tradeoffs. My credibility comes from arguing the experience through the constraint (cost, feasibility, business outcome), never from waving the user flag against the business.














