DOMAIN
Marketplace
SaaS
Enterprise
CONTEXT
With more than 375k registered users and over 10,000 listings around the globe , it’s one of the visible startups in the highly competitive experience market.
As the sole product designer, I am responsible for the desktop experience, product research, visual design and overseeing implementation.
DESKTOP DESIGN
Lead design for the desktop experience. Goals were around creating multi-instructor feature and building a rich connection between the hosts and their customers. I work closely with engineers and quickly refine the desktop features, rolling out the feature in three weeks on average from initial planning to implementation.
DESIGN FOR CONVERSION
I work with the team to constantly monitor metrics and data and make design changes based on them. Here’s an A/B test of live versions for several variables we laid to to test on. By deploying data--driven techniques, we tested alternative layouts with incremental changes to minimize engineering effort.
I designed the A/B testing so that the team can test on different layouts and specific use cases. It make development easier with data collected in heat maps and analytics.
VERSION A
VERSION B
DESIGN AS EXPLORATION
But not all design proposals found their way into implementation. It took a while to ‘get it right’ with calendar feature. Some decisions were easy while others were difficult. Calendar feature was a great place to own a product and learn about how designers influence products in a collaborative fashion with engineers. The feature was strongly demanded by most frequent users, so my contribution was very tangible. Meanwhile, the team size at Verlocal is small enough that I took on product management role while crafting the design.
