Verlocal Pro helps local businesses by building booking management and marketing tools.
With more than 375k registered users and over 10,000 listings around the globe , it’s one of the visible startups in the highly competitive experience market.
As the sole product designer, I am responsible for the desktop experience, product research, visual design and overseeing implementation.
Lead design for the desktop experience. Goals were around creating multi-instructor feature and building a rich connection between the hosts and their customers. I work closely with engineers and quickly refine the desktop features, rolling out the feature in three weeks on average from initial planning to implementation.
DESIGN FOR CONVERSION
I work with the team to constantly monitor metrics and data and make design changes based on them. Here’s an A/B test of live versions for several variables we laid to to test on. By deploying data--driven techniques, we tested alternative layouts with incremental changes to minimize engineering effort.
I designed the A/B testing so that the team can test on different layouts and specific use cases. It make development easier with data collected in heat maps and analytics.
DESIGN AS EXPLORATION
But not all design proposals found their way into implementation. It took a while to ‘get it right’ with calendar feature. Some decisions were easy while others were difficult. Calendar feature was a great place to own a product and learn about how designers influence products in a collaborative fashion with engineers. The feature was strongly demanded by most frequent users, so my contribution was very tangible. Meanwhile, the team size at Verlocal is small enough that I took on product management role while crafting the design.