One thing that many people need to realize, especially for those working on Growth, is that Design comes first, then Data and Analytics comes next, and lastly Engineering. Similar to the engineering of a car, design dictates how you go about the engineering and the performance data at the end of the day will show how good or bad the car turns out. Now here’s the question, who gets to decide the final design? During the product design process, people by nature pay more attenti